Pinterest helps to generate a consistent increase of visitors to the content on your blog, regardless if you are posting content every day or every week. In this post, I will cover five key ways you can drive Pinterest traffic to your blog – by creating quality pinning images, optimizing your boards, and how to consistently maintain your account.
My Pinterest Experience
I never realized the power of Pinterest and would just use it to gain inspiration and display pretty pinned boards. But after conducting research and shortly after starting my online design business, I learned that I needed to reach clients not just locally but national and even international customers as well. In order to do this, I started relying heavily on Pinterest to increase traffic to my website and drive people to my blog. Afterwards, I noticed my site traffic started to increase from just a few visitors a day to a hundred, and with proper continuation eventually (and hopefully) thousands. Over the years, my brand has changed constantly and so did my blog content. Now I use Pinterest to drive a significant amount of traffic to my website. Also what helped was linking with affiliate links (like fellow bloggers) and offering digital product downloads as well. Below I will list the key ways you can take in order to drive people to your blog and website using Pinterest – and hopefully this helps!
Set up a Pinterest Business account - the correct way!
It’s important that your username, your name and your profile description you use for your Pinterest should be the same one you use across all your social media profiles like Instagram, Facebook, and Twitter. Your profile description should include similar words and phrases that are relevant to your brand and you should maintain a cohesive message across all your social media profiles.
Once you create your Pinterest account, you should be sure to:
Change your personal Pinterest account to a business Pinterest account.
Verify and claim your website through Pinterest. When you verify your Pinterest account, you will be able to create Rich Pins. Rich Pins help to provide additional information on your pins from your site, whether of you pinned it or someone else did.
Create meaningful and relevant Pinterest Boards
Your Pinterest boards should be a reflection of you. It should be consistent with your blog, or your brand niche. For example, if you are a graphic designer, then your boards should reflect that and all be related to design. Now it’s okay to have a few off-topic boards, if they align with your other boards visually but I would highly suggest that you create a personal Pinterest account for any off-brand topics that you may have.
Optimize your Pinterest Boards as follows:
Have a Detailed Description For Pinterest Boards — In EVERY board that you have you should include a detailed description of what kind of pins users can find on your board. Make sure your description includes key phrases and words. For example, In my Portfolio board, you can see what keywords and phrases I use to identify the types of pins users can find in my board.
Have a Thorough Description and Title For Pins — Anytime you pin an image from your website, always include a proper title, a detailed description full of keywords and search terms like hash-tags. I can’t emphasize this enough! This all plays a part in creating pins that go viral.
Pin High Quality Images
Pinterest is all about the visuals! A helpful way to drive traffic to your website is to Pin high-quality and beautiful images. It does help to have a consistent color scheme as well. See my post How to Create a Cohesive Instagram Feed post for an example. Pinterest has a ton of hideous graphics, so being able to stand out using beautiful templates will give you the upper-hand. Use these templates to create a strong and cohesive brand presence. Eventually user’s will be able to identify your content quickly. Be sure to keep in mind that when you are using Pinterest templates, that they are what is best for your brand.
Also remember when pinning content, make sure your content is diverse. Your pins should be a mix of your images and others. Aesthetically, other people’s graphics should have a similar style to your pins. Your pins are a reflection of your overall brand, so those pins should always follow your brand standards.
The easiest way to drive Pinterest traffic to your blog or website is to make sure that you pin frequently. Pin your content from your website (even the old stuff) and if it isn’t aligned with your brand update the thumbnail images. In the end your visitors WILL share your images on Pinterest, but always make sure that you are the first to pin your images. Because who else is a bigger supporter than you?
Social media is all about being active and engagement. Ever notice if you haven’t Pinned in a few days you lose followers? I know sometimes life can get busy and we may not have the time to post or we may forget to post. Luckily thanks to tools such Hootsuite, they help to schedule Pins or Posts. If you don’t want to pin all of your graphics at the same time, you can use Hootsuite to schedule your pins for you, so you won’t flood your followers with a ton of pins at once and can aim for optimal engagement. The best thing about Hootsuite is that it will allow you to connect up to 3 social media accounts for free! Anymore social accounts you add beyond that you will have to pay but even then their plans are reasonably priced.
How to schedule pins to Hootsuite?
With the Tailwind extension tool and app, you can easily schedule pins from your browser or phone. Here’s how you can schedule pins:
To compose and publish a pin click the "New Post" button and select new Pin.
Next, select the board you want your pin posted on. You can pin to multiple boards at once.
Add a image to your Pin by uploading an image from your computer.
Add a link to your website (required box).
Then add a description from your pin.
You can “Publish” your Pin now or “Schedule” a pin for a later date.
How often should you pin on Pinterest?
i recommend to schedule at least twenty pins a day. Especially if you are just starting out, it’s best to start small and not overwhelm yourself. If you can do more, go for it! When it comes to Pinterest (or Social Media in general for that matter) it’s best to be active 365 days a year with a few pins, then pinning 100 images in a single day. You want to avoid flooding your viewers and your Pinterest page.
Clean Up Your Pinterest - if you need too!
Always consider deleting old pins with low engagement or if your old Pins doesn’t match your current cohesive brand or color scheme. If you have pins that are not driving traffic to your website, you might want to consider updating the Pinterest graphic. Your Pinterest profile should always be full of pins that have high engagements and be consistent.
Join Group Boards
Join group boards if you can or if you find yourself invited to group boards, go for it! Don’t just join any group boards. Be strategic and make sure that the group boards you do join, not only have a similar style to you, but that they align with your content. Make sure that the group boards you do join, have more followers than what you have, as this will help you gain more followers. If you find the group boards to be doing poorly or only have a few followers, you can leave those groups. Pin images to multiple boards, if you can. Pinning the same image to different boards means that different viewers can see your image which will help with exposure.
If you need to do an internal audit of your Pinterest account, be sure to focus on cleaning up your Pinterest account. This means cleaning up your boards and your profile. Make sure everything looks cohesive, and consistent. It’s all about visuals. After you’ve done that sign-up for Hootsuite and start to schedule your own Pins. Work smarter, not harder.