LeChell Rush Honorat is a fully qualified photographer & soon-to-be qualified videographer. Her business was just beginning so I wanted to create a brand that would really appeal to her audience and grow with her as she began to offer different services.
The brief was for a artistic brand with a positive, affirmational vibe that would work for a range of different potential clients. During our brand strategy work, we narrowed down the brand values and feel to something strong and powerful than many of the competitors, and it was this that we built upon in the design phase.
I created a comprehensive brand for her to work with, including stamps, submarks, and a typography scheme for her to streamline for her targeted clients.
Aspirational // Confident // Creative // Inspirational // Fun // Contemporary